PARTY, 2017, Digital Installation
@Tokyo Midtown, October 10, 2017 - November 5, 2017
In the middle of Tokyo, Midtown,
vegetables are growing.
They sunbathe inside a plastic greenhouse,
and are living through photosynthesis
and absorbing water.
Leaves, roots, flowers, fruits.
Their shapes and colors are their survival strategy.
They are design.
Start off by touching the 7 types of lives
now growing strong in the soil.
Then, bathe in the design of vegetables,
enhanced by animations and sounds.
Naoki Ito, PARTY / Overall Direction
Sounds of rubbing seeds.
Sounds of touching leaves.
Sounds of eating fruits.
I recorded the sounds created with actual vegetables.
Then, I mixed them with the sounds of
orchestra instruments on the computer
to make 7 melodies.
Tomatoes are violin, carrots are trumpet,
cabbages are oboe, mini radishes are flute,
sweet potatoes are piano, eggplants are harp,
pumpkins are clarinet.
Gently touch the vegetables,
and listen to the symphony ofinstruments and vegetables.
Ray Kunimoto / Sound Designer
Overall Director : Naoki Ito(PARTY)
Overall Produce : Shigeyoshi Hayashi(PARTY)
Chief Produce : Taro Mikami(CEKAI)
Producer : Kimihiro Takano(PARTY)
Producer : Tetsuro Shinoda(CEKAI)
Film Director : Keisuke Terashima(PARTY)
Production Manager : Yuta Imai(moph)
Production Manager : Megumi Yoshida(CEKAI)
Sound Designer : Ray Kunimoto
Programmer : Teruaki Tsubokura
Programmer : Yuki Anai
Programmer : Kenta Watashima
Main Graphic : Ryu Mieno
Illustrator : Akiko Tokunaga
Construction Executive : Ryu Miyajima(NAKATEN)
Plastic Greenhouse Creator : Jun Nakazawa(JYOUSAI KOUGYO)
LED Director : Hiroyasu Oikawa(KOMADEN CORPORATION)
LED Technical Director : Koji Amemiya(KOMADEN CORPORATION)
Garden Planner : Yugo Suzuki(HANANOKIKAKUSHA LTD.)
Documentary Filmmaker : Shinya Kobayashi(RIGHT UP)
Documentary Filmmaker : Yuhei Echigoya(S’MIX STUDIO)
Documentary Photographer : Kenta Hasegawa(OFP)
Copywriter : Yuki Ohtsu(PARTY)
English Copywriter : Mandy Wang(PARTY)
PR Manager : Suno Nishiyama(PARTY)
Technical Cooperator : Yoji Kido(PARTY)
Marche : Why Juice? (NON-GRID Inc.)
Marche : SHUN GATE goodmornings